A sharp-looking website is no longer enough. Your website needs to provide the right experience. There are four main building blocks to every website.
The Right Message
A website needs to convey the right message in order for your clients and prospects to know you and trust you. The right message will help to establish trust, which is essential for the sales process.
Branding
Shiny doesn’t mean right. Not all nice looking artwork connects with your branding. The website needs to enforce your branding by reflecting it and extending it.
Experience
When anyone browses a website, they’re automatically evaluating said website, and it’s not even a conscious process most of the time. This evaluation goes so much further than how a website looks. The right experience will allow the user to flow throughout the website without any type of resistance. It will feel natural. Everything the visitor might be looking for will be one or two clicks away. Your website visitors don’t want to make an effort to understand who you and, and the value you offer them.
Foundable
It is estimated that over 1,800,000,000 live websites are competing for the attention of a world population of 7,800,000.000. That’s like one website per five persons in the world. The competition is fierce, and you might be wondering why so few websites are well known. The reason is that the vast majority of websites were not designed and built with the most up-to-date, proven methods to make these attractive to search engines, which is an untold requirement to be found.
And that is why
Every project we participate in has a significant focus on the four elements above. For every design decision, every feature we contemplate is a reflection of the four factors above.